How to Shift Consumer Preferences Quickly and Effectively

This podcast episode outlines SURI's remarkable journey from a startup to a thriving $30 million business in just two years, emphasizing their customer-centric approach, strategic partnerships, and commitment to sustainable design. Co-founders Mark and Geve share insights on how they effectively leveraged influencer relationships, balanced product performance with user experience, and navigated fundraising in the evolving DTC landscape. They stress the importance of listening to customers, fostering an engaging brand presence, and continuously innovating in response to feedback, all leading to a focused future in the oral care industry.