This podcast episode delves into the burgeoning realm of custom GPTs, outlining their transformative potential for entrepreneurs through personalized AI experiences, effective monetization strategies, and diverse personal applications. Colin illustrates the simplicity of building unique GPTs with OpenAI's platform while discussing their role in lead generation and branding. He shares insights on using GPTs for content creation and contract management. Wrapping up, Colin inspires listeners to recognize the vast opportunities in AI, analogous to the early internet, urging them to harness this technology for innovation and market leadership.