Is a Hybrid Strategy Right for You? Amazon Seller Central vs Vendor Central Explained

This podcast episode delves into the strategic choices brands face between Vendor Central and Seller Central on Amazon, weighing the advantages and disadvantages of each platform. The speakers emphasize the potential of adopting a hybrid approach for optimal reach, while also addressing the specific needs of brands based on their products and distribution channels, as exemplified by a tea seller benefiting from Vendor Central’s strengths.