This podcast episode emphasizes Harbin's tourism boom during the winter season, attributed to its ice and snow tourism, including ice and snow festivals, snow sculptures, ice theme parks, and unique culinary offerings. Despite the cold weather, Harbin's commitment to showcasing its winter attractions and providing exceptional customer service has made it a popular destination for tourists. Northeast China offers diverse winter attractions like the Chambai Mountains for skiing and Shenyang's public bathhouses for a unique spa experience. Being a popular tourist spot, Harbin serves as an example of successfully creating a niche and maintaining a unique identity.