This podcast episode delves into the significance of creating high-quality content and strategic visibility in marketing, illustrating how the speaker transitioned from her first business to becoming a marketing consultant. By sharing insights on her Audience Growth Formula, which emphasizes consistent and remarkable content coupled with a visibility plan, the episode highlights the timeless importance of these strategies in cultivating an engaged audience, while also advocating for content repurposing as a method to enhance reach and maintain a steady flow of valuable material.