How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps (co-founder of TBH, Gas, advisor, investor)

In this interview podcast, Lenny Rachitsky interviews Nikita Bier, a serial app builder known for creating viral hits like TBH and Gas, which were later acquired by Facebook and Discord, respectively. Bier shares insights into his journey, from building an app to help voters understand the financial impacts of political policies to pivoting to consumer apps targeted at teens. He emphasizes the importance of understanding latent demand, creating a reproducible testing process, and focusing on the design and user experience, especially in mobile apps. Bier also discusses the challenges of maintaining viral apps, dealing with misinformation, and the differences between product management in large tech companies versus startups, as well as his preference for building impactful products with small, agile teams.