This podcast episode reveals the startling truth about Shopify conversion rates, emphasizing the necessity for businesses to understand and optimize their conversion strategies in light of poor average rates and the effectiveness of established audiences. The speaker highlights the significance of funnels and upsells in maximizing revenue, critiques influencers for their lack of focus on these aspects, and underscores the importance of adopting a CEO mindset to ensure profitability and sustainable growth in e-commerce.
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