In this episode of the NVIDIA AI Podcast, host Noah Kravitz interviews Baris Gultekin, Head of AI at Snowflake, about Snowflake's AI Data Cloud, including products like Snowflake Cortex AI and Arctic. Baris discusses Snowflake's evolution from a data warehouse to an AI-driven platform, emphasizing the importance of bringing AI compute to data. He highlights use cases with companies like Bayer and Siemens, focusing on natural language analysis, chatbots, and democratizing data access. The conversation covers challenges like hallucinations, data security, and cost, as well as Snowflake's partnerships with NVIDIA, Meta, Mistral, and Reka. Baris also shares his background in AI at Google, offering advice to those interested in the field and emphasizing the ease of using AI technologies for creative applications.