#589 - Amazon PPC for Product Launch and Campaign Optimization

This podcast episode delves into the essential strategies for mastering keyword research and optimizing PPC campaigns, emphasizing the importance of a focused approach to keyword selection and the careful analysis of competitor performance. Vincenzo highlights the necessity of understanding the product's features for relevant keyword selection, tackling challenges such as low search volume and outlier keywords, and the strategic hierarchy of campaigns. By setting tailored ACoS goals and scaling wisely, he offers practical advice to improve profitability through effective keyword targeting and leveraging data-driven insights.