Dave sits down with Jenn Herman, an expert in Instagram marketing, who shares the untapped potential of Instagram for B2B marketers. With over a decade of experience, Jenn has become a go-to resource for brands looking to leverage Instagram's vast user base to build brand awareness and foster long-term customer relationships.

Jenn and Dave cover:

Why Instagram is a goldmine for B2B marketers and how to capitalize on its 2 billion monthly active users
How to create educational content for Instagram to build trust
Why you need to tailor your content for Instagram and your audience specifically

Timestamps

(00:00) - - Intro to Jenn
(05:23) - - Setting Goals for B2B Brands for Instagram
(09:00) - - Adapting Content Strategy for Instagram
(10:54) - - Focusing on Quality Over Quantity
(14:00) - - Using Educational Content to Build Your Brand
(18:52) - - TikTok Experts vs Short Form Video Experts
(24:39) - - TikTok, Instagram, and Content Unique to Platforms
(27:37) - - How to Use Instagram Carousels
(31:03) - - How to Use Instagram Highlights
(33:34) - - Strategies to Find Underpriced Attention
(35:52) - - Aligning Brand Image with Social Media Presence
(39:51) - - Understanding Reach Metrics
(42:30) - - Revisiting and Optimizing LinkedIn and Instagram Strategies

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#168: Social Media | Unlocking Instagram for B2B with Jenn Herman

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)