This podcast episode explores the concept of influencer tiers, including mega, macro, mid-tier, and nano influencers, and their characteristics. It discusses the evolution of internet traffic and the increasing popularity of video content, leading to the emphasis on views, shares, and likes. The episode also delves into the significance of subscribers for creators on online платформ, the use of the term "subs" as a more convenient expression for subscription, and the potential benefits of having a large subscriber base, such as lucrative partnerships and sponsorships.
