The secret to good UX design goes beyond slick applications and impressive functionality. While those things are definitely important, HatchWorks’ Director of Product Design, Andy Silvestri, likes to think of UX design as user enablement.

In other words, UX design should enable users to be successful using your product so they get the maximum value out of it.

Andy joins episode two of the Built Right podcast to share his perspective on UX design and how to get it right. He explores how to tap into the UX mindset, understand your customer and their needs, conduct user research, and much more.

Key Moments:

The true goal of UX design
Why you need to balance the needs of stakeholders and users
How to tap into the UX mindset
Why you need to understand your customer well
Why personas can be useful for targeting
How user research can help you get product validation
How to get started with UX
Redesigning existing products and improving UX

Key Links:

HatchWorks: https://hatchworks.com/

Mentioned in this episode:

Talking AI - Conversations with AI experts and early adopters

Welcome to the Talking AI podcast, where we dive deep into the world of artificial intelligence with host Matt Paige. Formerly known as the Built Right podcast, Talking AI brings you insightful conversations with AI experts, founders of AI products, and industry leaders who are leveraging AI in their businesses. Whether you're an AI expert or a beginner, our episodes will help you understand how AI technology works and how early adopters are deriving value from it. New episodes drop starting August 6th.

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Generative AI is revolutionizing industries, staying ahead means not just understanding its capabilities but actively leveraging them. This episode dives into Hatchworks' cutting-edge Generative AI Innovation Workshop, designed to equip businesses with the knowledge and tools needed for success in this transformative landscape. Join us as we explore: 1. Introduction to Generative AI: An overview of how generative AI is reshaping industries and why it's critical for businesses to adapt. 2. Hatchworks' Innovation Workshop: A detailed look into our full-day immersive workshop focused on generative AI. Discover how we combine learning, hands-on ideation, and practical building activities to enhance your understanding and application of AI in your business. 3. Foundational Concepts: Insight into the key concepts of generative AI and how they apply to your specific domain, paving the way for innovative thinking and application. 4. Use Case Development: Learn how we guide participants through the process of identifying and developing real-world use cases tailored to their business and industry needs. 5. Custom GPT Creation: An exciting peek into how we build a custom GPT model based on defined use cases, offering a glimpse into the tailored solutions that can drive your business forward. Whether you're looking to deepen your understanding of generative AI or seeking actionable ways to implement AI strategies in your business, this episode is a must-listen. Dive in with us at the Hatchworks Innovation Workshop and start unlocking the full potential of generative AI for your business.

UX Design: More Than Just Making Things Easy with Andy Silvestri

Talking AI