Differentiate yourself & the Internet will make you RICH

In this podcast episode, listeners are introduced to an effective strategy for standing out online: the 1-1-1 framework. This approach focuses on tackling one specific problem for one precise audience in one unique way. Using the example of stained-glass window repair, the speaker demonstrates how specializing in a niche can attract customers and boost profits. The discussion also explores targeted marketing and pricing strategies, highlighting how a deep understanding of diverse audience needs can enhance service and create a competitive advantage, ultimately unlocking significant revenue opportunities by reducing competition.