The CPG Guys are joined in this episode by Michael La Kier, VP of Brand Development at Independent Grocers Association, Inc. (IGA), the largest affiliation of independent grocers in the U.S. and around the world, boasting 1,700 U.S. stores and 6,200+ globally.

Follow Michael La Kier on LinkedIn at: https://www.linkedin.com/in/michaellakier/
Follow IGA on LinkedIn at: https://www.linkedin.com/company/iga-inc./
Follow IGA online at: https://corporate.iga.com/

Michael answers these questions:

What is IGA and what services are you charged with providing to and for your member retailers?
How does your role in brand development at IGA play into the broader shopper engagement strategy?
IGA has built a partnership with Grocery Shopii. What is the objective here and what are the outcomes you are seeking for your shoppers? Is this about digitally-influenced sales?
It seems that every retail is getting into the publishing game by building a retail media network. IGA has done this. What unique or differentiating capabilities were you looking to offer CPG brands?
IGA has partnered with Ideal by DesignHouse in developing its RMN. Why are they a great partner and what does the partnership afford to brands looking for investment?
What RMN capabilities is IGA offering to brands and how is performance measurement achieved?
Are there specific trends that you are monitoring for your brand development role and how do you hope they will play into value-building for IGA’s shopper engagement strategy?

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The Power of Independent Grocery Retailers with IGA’s Michael La Kier

The CPG Guys