In episode 695, Rob Walling and Asia Orangio answer listener questions. They take questions about ideal target customers, moving from B2C to B2B, and how to advertise for a product in a new space. They wrap up discussing the challenges of making freemium work while bootstrapping.

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Topics we cover:

4:06 – Adjusting your target customers to chase an opportunity
11:58 – Is translating marketing or educational content worth it?
16:46 – Moving from B2C to B2B
25:53 – Defining a cross-channel marketing approach
33:22 – Advertising for a product in new product category
41:40 – The issues with making freemium work while bootstrapping.

Links from the Show:

State of Independent SaaS Report
MicroConf Mastermind Program
Asia Orangio (@AsiaOrangio) | X
DemandMaven
Episode 681 | Why Launching a Second Product is Usually a Bad Idea
User Interviews
Episode 685 | 7 Things You Should Never Do (A Rob Solo Adventure)
Four Fits for $100M+ Growth by Brian Balfour
Brian Balfour (@bbalfour) | X
Reforge
Continuous Discovery Habits by Teresa Torres

If you have questions about starting or scaling a software business that you’d like for us

Episode 695 | Ideal Customers, Moving from B2C to B2B, and More Listener Questions (with Asia Orangio)

Startups For the Rest of Us