139. will.i.am & Austin Russell: Mute the hype, amplify the product

This podcast episode delves into the strategies of various notable figures and companies to showcase the effective use of silence and understatement in capturing attention and conveying messages. Key takeaways include Public Enemy's iconic logo, Austin Russell's quiet approach to unveiling new technologies, the focus of Luminar on building solid products rather than relying on hype, and the importance of authenticity and credibility in the business world.