Todays show:

Jason sits down with James Hicks to discuss the unique aspects of Final Boss Sour's products and marketing (3:25), the future of commerce, influencers, and retailers' adaptations (23:12), followed by a discussion with Rae Lambert about River's software platform and community management best practices (46:16), high-end memberships, landing lighthouse customers, and influencer engagement (1:04:35) .