This podcast episode delves into the evolving landscape of banking, where institutions prioritize corporate clients with negotiated benefits while also addressing the shift in depositor behavior towards seeking better returns on their savings. As "sleepy money" awakens in response to rising interest rates, banks are adapting their strategies, focusing on perks rather than just interest rates to attract and retain a diverse clientele. Personal finance expert Rebecca Sowden's insights underscore the importance of user experience in today's banking decisions, suggesting a paradigm shift where customer satisfaction and engagement take precedence over purely financial incentives.
