Chewy’s new CMO on having pets as customers and building brand growth

Mark Eamer, Chewy's new Chief Marketing Officer, shares insights on his move from Amazon and highlights Chewy's commitment to a customer-first philosophy and a long-term vision. He points to the success of the "Chatty Pets" campaign, which effectively engages customers across multiple channels. Eamer also discusses Chewy's strategic focus on technology-driven marketing, its entry into retail media networks, exploration of the metaverse, and the creation of private-label brands aimed at boosting customer loyalty and building a comprehensive pet care ecosystem that goes beyond traditional e-commerce. Looking ahead, Chewy plans to harness technology for more efficient marketing and strengthen its position as a trusted resource for pet owners by expanding services like telehealth and pet insurance.