This podcast episode delves into the rise of Robby Starbuck's anti-DEI crusade, which has dramatically influenced corporate policies in America, starting with Tractor Supply and extending to other major companies like John Deere and Harley-Davidson. Starbuck's efforts showcase a significant backlash against diversity, equity, and inclusion initiatives, stirring fear among corporations as they navigate an increasingly contentious landscape where social media activism can dictate corporate agendas. Amidst this turmoil, the future of DEI remains uncertain, revealing broader cultural conflicts that continue to shape corporate decision-making.