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My guest on this episode of the Mobile Dev Memo podcast is Offer Yehudai, the CEO of Arya, a product that helps couples re-ignite intimacy in their relationships. Prior to Arya, Offer was the President of Fyber, which was acquired by Digital Turbine in 2021.

In this episode, Offer and I discuss the process and methodology of launching a consumer product. Among other things, we explore:

Offer's philosophy for launching and growing consumer products;
How to balance the desire to grow as quickly as possible and seize a market opportunity with the necessity of building a strong product foundation;
The most appropriate focal metrics to optimize against as a product is

Season 3, Episode 25: How to launch an app (with Offer Yehudai)

Mobile Dev Memo Podcast