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13 Aug 2024
46m
Vol.31 面对社会情绪变化,营销要怎么做才能不翻车?
品牌快与慢
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本期播客节目深入探讨了茂泽咨询的大社交趋势报告,通过分析 “祛魅前行”、“人均确诊”、“自塑新生” 等趋势,揭示了当代社会情绪的变化及其对品牌策略的启示,强调品牌应以平凡和真实为核心,与消费者建立情感共鸣,从而在不断变化的文化趋势中把握机遇。
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