This podcast episode investigates the profound influence of social norms on behavior and prejudice reduction, revealing that rather than merely targeting individual beliefs, shaping collective perceptions of what is considered acceptable can lead to more substantial and lasting societal change. Betsy’s experiences and research highlight that effective interventions focus on influencers and compelling narratives, rather than solely relying on statistics or individual-centric approaches, ultimately advocating for a shift in mindset towards the power of community-driven change in combating prejudice.