Dave is joined by Emir Atli, the founder and CRO of HockeyStack. Emir shares insights on his strategic content creation on LinkedIn to building a robust attribution platform that helps B2B marketers optimize revenue and understand customer journeys.

Emir and Dave cover:

How Emir and his team built a LinkedIn audience before launching their product and turned engagement into a strategic advantage
Using custom reporting and attribution to make better B2B marketing decisions
Creating data-driven content with HockeyStack Labs to build trust and establish thought leadership

Timestamps

(00:00) - - Intro
(04:30) - - Early Days at HockeyStack: Outreach and Launch
(12:07) - - Scaling Content Distribution and Launching Podcasts
(13:32) - - Transitioning to Event and Field Marketing
(18:39) - - Transitioning from CMO to Media Company CEO
(27:30) - - How to Build Trust at Scale
(31:24) - - Content Marketing Benchmarks and Data
(34:08) - - Sample Sizes, Metrics, and Context in Research Reporting
(42:33) - - How to Actually Use Reporting Tools
(43:50) - - Creating Custom Reports and Templates
(46:30) - - Tracking Traditional Touch Points Digitally

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

#165: Strategy | How to Create Data-Driven Content to Build Trust and Stand Out with Emir Atli of HockeyStack

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)