This podcast episode delves into the transformative effects of factory direct selling on eCommerce, highlighting the shifting landscape driven by competitors like TikTok Shop and Timu that challenge Amazon's supremacy. Norm and Steven explore the implications for Amazon sellers, the critical role of AI in differentiation, and the robust support from the Chinese government for cross-border eCommerce, while emphasizing the importance of protecting intellectual property and adapting to new market realities. The conversation underscores that success in this evolving environment requires proactive strategies, including innovative marketing and a commitment to quality.