This podcast episode delves into the intertwining realms of performance and sustainability in the apparel industry, as Bryan shares his journey from recognizing the environmental drawbacks of cotton to developing a more sustainable alternative with WORN's AeroWool. Emphasizing the necessity of high-quality, durable products to ensure sustainability, he discusses strategies for slow, controlled growth in business and unveils future plans for expanding WORN's offerings with innovative fabrics like CutsoFiber. Concluding with practical tips for entrepreneurs, Bryan reinforces the importance of product longevity as the key to reducing carbon footprints and improving consumer loyalty.
