09 Aug 2024
51m

How a Traditional Toymaker Is Going Big on Digital Games

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This podcast episode delves into Hasbro's strategic focus on balancing physical and digital gaming, as CEO Chris Cocks discusses the evolution of their iconic brands like Monopoly and Magic the Gathering in a rapidly changing market. Highlighting the massive success of mobile games, particularly Monopoly GO!, Cocks examines the intricacies of game retention, ethical considerations in AI deployment, and the importance of community in gaming experiences, all while maintaining a keen awareness of tradition and innovation. The episode emphasizes that both digital and analog gaming experiences are essential to fostering social connections and community engagement.
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