In this podcast episode, we explore the evolving world of affiliate marketing, comparing traditional "legacy affiliates" with today's "modern affiliates," such as influencers and content creators. Noah emphasizes the importance for brands to streamline their onboarding processes and enhance communication to tackle issues in contemporary affiliate programs. He discusses effective commission structures and recruitment strategies aimed at boosting engagement and retention among affiliates. The conversation also sheds light on the dynamic nature of influencer marketing, particularly how platforms like TikTok are influencing revenue generation for affiliates. The episode concludes with valuable insights on innovative attribution strategies from Social Snowball and the company's plans to strengthen influencer partnerships.
