Ep 168: The Business of Coaching: How Coaching Skills Can Help You Sell

This podcast episode delves into the interconnectedness of coaching and marketing, with Ruth Kudzi arguing that successful coaching and marketing rely on deep understanding and connection with clients, which is achieved through active listening and building genuine relationships. Emphasizing the need for ongoing market research, Ruth illustrates how coaches can effectively serve their clients by grasping their evolving needs and providing thoughtful support, while advocating for a growth mindset and presence in all interactions.