This podcast episode features Diana Gershman, an experienced Amazon FBA expert known as "The Mary Poppins of Amazon FBA," who shares her journey through the evolution of the Amazon marketplace over two decades. Diana discusses her transition from wholesale to brand management, emphasizes the critical role of data in navigating Amazon's complexities, and highlights the significance of negotiation with distributors. She also addresses the gender divide in the industry, the importance of community collaboration, and her multifaceted business endeavors, ultimately encouraging sellers to adapt, collaborate, and utilize data-driven strategies for success in the ever-changing Amazon landscape.