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08 Jan 2024
13m

小红书买手到底是什么“神秘组织”？

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36氪·商业情报局（第二季）

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小红书经过从跨境电商到直播电商的转变并确立了买手电商的地位，借此逐渐开始发力直播电商。小红书在直播电商领域面临着流量分配机制、内容社区与电商基因之间的矛盾，也面临着机遇和挑战。能否在直播电商领域取得成功、能否解决并突破矛盾也变得尤为重要。
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