This podcast episode chronicles Erika's unexpected journey from a funeral home to the thriving world of Amazon sales, particularly in the adult product niche. Through her transition from dental hygiene to book arbitrage and ultimately to wholesale, Erika discovered a passion for helping brands grow, fueled by personal challenges and a desire for ethical business practices. She candidly shares the hurdles of operating in the adult product market, including navigating Amazon's restrictive policies and how tools like Helium 10 propelled her success. The episode highlights her expansion into new avenues like TikTok Shop, showcasing her commitment to integrity and relationship-building within the industry.
