This podcast episode delves into the significant changes in Amazon's FBA reimbursement policies, emphasizing the urgent need for sellers to adjust their claims strategies due to the dramatically reduced filing window from 18 months to just 2 months. With expert insights from Yoni Mazor of Getida, the discussion highlights the financial risks involved if sellers fail to act quickly, illustrated through compelling real-life examples of substantial reimbursements won through effective auditing. Furthermore, Yoni shares the origin of Getida, underscoring its mission to empower sellers by maximizing their profits amidst evolving marketplace dynamics, including the introduction of AI tools designed to enhance seller performance.