Gray Ellender shares her journey of transitioning from a career in healthcare to founding Go with Gray Travel, a luxury travel business focusing on creating unforgettable honeymoon experiences. She discusses the importance of brand consistency, defining your target audience, and creating a unique brand identity that resonates with clients. She also highlights her marketing strategies, including the effective use of social media platforms like Instagram and TikTok. With a solid brand identity, a dedicated focus on client relationships, and a commitment to continuous improvement, Gray exemplifies the recipe for success in the travel industry. Tune in and uncover her secrets to *quickly* building a successful business based on authenticity and a client-centered approach!

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Today we will cover:

(01:50) Gray’s background and journey into travel
(04:30) Building a brand and specializing in honeymoons
(07:40) Creating relatability on the intake call; building client relationships
(11:35) Authentic marketing; building a social media presence
(15:45) The Semi-Custom Brand experience
(20:00) Gray’s Instagram strategy; leveraging client content for marketing
(28:45) Streamlining the client experience
(33:00) Setting expectations; having friends as clients
(39:10) Game-changers for scaling so quickly
(49:50) Choosing the right host agency

SEMI CUSTOM BRAND KITS

CLIENT COMMUNICATION TEMPLATES

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87. How Your Brand Impacts Client Quality with Gray Ellender

TIQUE Talks: The Business Podcast for Travel Advisors