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D'Ann Boal of www.smittenandswoon.com is a phenomenal photographer — professional in every way. Beautifully lit family portraits with natural expressions that look to be so much fun to be a part of for her clients. She has a portfolio most photographers would swap theirs for.
It's part of the reason she is a pro photo ambassador, leads photography retreats, is an instructor at Click Photo School, and a mentor at Click Community. She also has a Master’s degree in education and became a 5th-grade teacher but picked up a camera after her son was born and never looked back.
I love that she shared with me that there have been countless struggles in her 13-year photography journey. She's lost memory cards, been yelled at by clients, charged too little and didn’t feel valued, given away too much and not been thanked, and taken bad pictures without a speck of good light… the list is endless.
She also says and believes that if you value yourself, your success will snowball.
In this interview, D'Ann shares how confident pricing and personal growth is the path to a $4900 average photography sale.
Here's some more of what we covered in the interview:
I've just always thought I want to charge what I feel like my time is worth and what it's worth to me to miss tucking my kids in or miss having dinner with my kids, miss having a sunset with my kids and my family. What is that worth to me and that is where I have put my baseline prices. – D'Ann Boal

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I never did promotions. I never did incentives. I never wanted to market that way. I did mini sessions maybe for two years and I realized those aren't the clients that are going to value me and that I can give a really high touch experience to so I dropped that. So part of my marketing strategy has been to not do sales, not do promotions. I want the people coming to me that really sought me out and were willing to wait and loved my art and weren't coming for some cheap freebie thing. – D'Ann Boal
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Ensure that there is no ceiling on what a client can purchase. So I never have a package that includes all the digital or that includes all the images in the album, because I want to give my clients the opportunity to purchase more if they have the means and budget and they want to. – D'Ann Boal

What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what D'Ann shared. Is there something you heard that excited or motivated you to the...

577: D’Ann Boal – Confident Pricing and Personal Growth is the Path to a $4900 Average Photography Sale

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