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Watch it on Youtube: https://youtu.be/r5lZ-0nTrQQ

About The Guest(s): Jason Somerville is the founding partner at GW Partners, an investment banking firm that specializes in helping consumer products businesses grow and sell. With a background in finance and investment banking, Jason brings a wealth of knowledge and experience to the table.

Summary: Jason Somerville, founding partner at GW Partners, shares his insights on mergers and acquisitions in the consumer products and e-commerce space. He discusses the importance of conveying a vision to potential acquirers, the role of relationships in deal-making, and the impact of uncertainty on the M&A market. Jason also highlights the lessons learned from the rise and fall of Amazon aggregators and emphasizes the need for business owners to have a realistic understanding of their market position.

Key Takeaways:

The success of an M&A deal depends on the ability to convey a clear vision to potential acquirers.
Building rapport and establishing relationships are crucial in the deal-making process. -Uncertainty in the market can hinder M&A activity, but as clarity emerges, deal activity is expected to pick up.
The valuations of businesses in the consumer products and e-commerce space have decreased by 30-40% from their peak.
Businesses in the consumer products industry should focus on developing unique products and building strong brands to attract acquirers.

Quotes:

"Deals get done between people, not between AI or robots." - Jason Somerville
"Buyers often need help in seeing the vision and understanding the potential of a business." - Jason Somerville
"Knowing your market position and understanding what acquirers value is crucial in preparing for a sale." - Jason Somerville

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Contact Jason on
Linkedin: https://www.linkedin.com/in/jason-somerville-7273b71a/
Website: https://www.gw.partners/
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E164: The Future of Consumer Products and E-commerce: Insights from Jason Somerville

How2Exit: Buy, Don't Build - M&A of Small Businesses