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In this episode, guest host Jason Myers interviews Alex George, the head of marketing at Hint Health--a platform that is redefining healthcare by providing back-end software for the direct primary care market.

Alex shares insights into Hint Health's go-to-market strategy and how they enable the growth of the direct pay model in the healthcare industry. The company adopted a HubSpot-like model for educating its client practices resulting in 90 percent of client acquisition being inbound.

Key Takeaways:

How to use educational content as a key driver of business success.
Aligning content with the buyer journey and how to ensure they can find what they need with minimal resistance.
Leveraging agencies to and collective members to deliver superior marketing results.

Other resources to check out:

Ep. 79 - Driving Success with an Educational Content Strategy – with Alex George, Head of Marketing with Hint Health

SaaS Backwards - Reverse Engineering SaaS Success