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As martech SaaS founder, Steve McDonald acknowledges the tendency to believe that their product is so exceptional that customers will naturally flock to it.

But then reality sets in and you realize that maybe Shoeless Joe Jackson wasn’t whispering in your ear after all.

There’s a lot of risk for customers to invest in something new, and content marketing is the obvious way to build trust. But with the volume of noise out there today, your development process must be strategic, methodical, and efficient.

In this episode, Ken and Steve geek out on the role that content plays for today’s SaaS and how thought leadership actually works to spark conversations with prospective customers.

Key takeaways:

Why podcasting is still an effective way to create thought leadership content efficiently and effectively.
Marketers should consider creating themed podcast series that focus on specific topics or industry challenges.
Why it's important to invest in thought leadership

Ep. 83 – Content is still King, but you gotta be efficient-- with Steven MacDonald, CEO at SocialCloser

SaaS Backwards - Reverse Engineering SaaS Success