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The attribution problem has long been a challenge for marketers—probably first articulated by John Wannamaker when he said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”

It seemed like marketing tech had solved it (for a minute)—until buyers went and changed their behavior.

So how do we map the customer journey today?

That’s where today’s guest Steffen Hedebrandt, Co-Founder and CMO of DreamData.io comes in.

DreamData is a B2B revenue attribution platform based in Denmark that helps companies understand how they acquire new customers by extracting data from various silos such as CRM systems, marketing automation systems, and websites, and creating clean customer journey maps.

Key Takeaways:

Focusing on customer success as a growth strategy.
Expanding beyond Denmark to penetrate

Ep. 96 - Can the attribution challenge be solved with today’s tech? With Steffen Hedebrant, Co-founder and CMO of DreamData.io

SaaS Backwards - Reverse Engineering SaaS Success