This podcast episode highlights the emerging trend of FinTechization in vertical SaaS, where SaaS providers integrate payments and other FinTech offerings directly into their products to enhance customer convenience, drive revenue growth, and improve business valuations. The speakers delve into the benefits and strategies for SaaS businesses to monetize their payments, emphasizing the potential for increased revenue, EBITDA, and valuation multiples. They also discuss the challenges and considerations related to implementing payment solutions, including payment processing fees and contract negotiations with payback companies. The episode concludes by exploring the opportunities for SaaS businesses to leverage FinTech products, such as loans, insurance, and loyalty programs, to further monetize their platforms and increase their value in the market.