Will GenAI Help or Hurt Ad Agencies?

This podcast episode delves into the evolving landscape of advertising agencies amid the rise of generative AI (GenAI), highlighting both the challenges and opportunities presented by this transformative technology. Laura Metayer outlines the dual perspectives surrounding GenAI's influence, from fears of devaluation and client reliance on tech platforms to the potential for enhanced creativity and productivity. She emphasizes that while risks are present, larger agencies can leverage their resources to adapt to changes, suggesting a future where campaign personalization at scale becomes the core offering, ultimately positioning agencies for growth in an increasingly digital advertising environment.