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Ashley Kaplan of www.ashleykaplanphotography.com is a San Francisco, Californian-based family photographer, mentor, and educator.
She told me about her passion for intentionally incorporating location into portrait photography to add more meaning, memory, and belonging to her work, which she said leads to a higher-end offering for clients.
She's been in business for almost 8 years, is booked out nearly year-round, and is becoming known for her environmental portraits.
I always become a little wary when I hear the terms educator and mentor being used when it comes to interview guests so I asked a few more questions to get a better idea if she'd make a great guest for you.
I learned that 90% of her income comes from photography clients and 10% from education.
Her revenue from photography is over $200k, her work is gorgeous, and her portrait photography pricing starts at over $1500.
In this interview, Ashley shares a blueprint for explosive photography business growth and how she went from 20k to $200k in quick time.
Here's some more of what we covered in the interview:

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I decided to become a stay-at-home mom and run a photography business just as a side hustle to earn money. – Ashley Kaplan
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What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Ashley shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.
I'm a big believer that you like invest in people that support you to run the things that are not in your zone of genius and you stay in your lane in your zone of genius and it helps me actually make more money by paying people to do things that I don't love and don't do well. – Ashley Kaplan
If you have any questions I missed or a specific question you’d like to ask Ashley, or if you want to say thanks for coming on the show, feel free to add them in the comments area below.

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572: Ashley Kaplan – From $20k to $200k a blueprint for explosive photography business growth

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