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Katie Phillips of www.katiephillipsphotography.com.au was first interviewed only last year for episode 514. At that time, she shared what I thought was a killer marketing idea for family portrait photographers and how successful it had been for her – in the last two years.
She booked a year of sessions the first time she did this and earned $75,000. The following year, it was bigger and better again.
Then, we were chatting last month, and I learned she's booked months in advance again and is having some incredible sales, too.
This is done through her Mummahood Project, which is based on a local photography exhibition featuring real families from her community.
This is an absolute no-brainer idea as it has everything a working photographer could want: bookings from local families, the freedom to shoot in your style, terrific sales, acclaim in your community, and a real photography exhibition.
Why every photographer isn't doing this is beyond me.
In this interview, Katie shares how to use photography exhibitions as a lead generator and sales machine for photographers.
Here's some more of what we covered in the interview:
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I think it's really important to have that connection because I'm a mum, I'm talking to mums, we form a bond over those moments that we're on the phone. And I usually leave about 15 minutes for the phone call. But I'm going to have to revise that because the last two phone calls that I took was 45 minutes long, which is not great for efficiency, but you just start getting talking about kids. And, you know, I think I had my two year old roaring around in the background and profusely apologizing. And my client was laughing her head off, because she had her two year old roaring around in the background. So it was kind of like a really lovely moment where we could just be real with each other. And I think that really builds rapport and trust. – Katie Phillips
You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.
Seriously, that's not all.
I find it really difficult to keep track of text messages and messengers. And I just found it a lot easier if I talk to somebody. I can get the information straight away. We can have a conversation, then it's done. I'm not having to go backwards and forwards on Messenger. – Katie Phillips
In addition to everything above, you'll get access to instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable, and build friendships with other pro photographers with motives similar to yours – to build a more successful photography business.
What is your big takeaway?
Following this interview, I’d love to know if you're taking anything from what Katie shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that!

574: Katie Phillips – Photography exhibitions as a lead generator and sales machine for photographers

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