This podcast episode chronicles the extraordinary life of Emil Bronner, whose journey from wartorn Germany to the United States led him to create the iconic Dr. Bronner's soap company. Despite facing profound personal tragedies, including the loss of his family and wife during World War II, Emil's unyielding spirit propelled him into a fervent "Manic Street Preacher," promoting his "Moral ABC" philosophy while intertwining it with his soapmaking business. As the narrative unfolds, listeners witness the evolution of a struggling immigrant into a beacon of social activism and ethical entrepreneurship, emphasizing the lasting impact of his values on the company's enduring success.