This podcast episode delves into the evolving nicotine market, featuring insights from John Coogan, CEO of Lucy Nicotine, who discusses the intricacies of new nicotine products, particularly pouches, and their safety, marketing strategies, and regulatory challenges. Coogan emphasizes the cultural shifts surrounding nicotine, its emerging consumer base, and the potential for the market to grow despite declining traditional smoking rates. The conversation scrutinizes the regulatory landscape shaped by past controversies like the Juul crisis, the rise of disposable vapes, and the complex relationship between nicotine consumption and societal perceptions, ultimately reinforcing the notion that reducing harm products are pivotal across all demographics amidst a shifting nicotine industry.
