This podcast episode chronicles the journey of Specialized from its humble beginnings as a seller of imported bike parts to becoming a leader in the cycling industry, emphasizing the company's struggles, triumphs, and commitment to quality throughout its evolution. Mike's experiences highlight the importance of innovation, the challenges of navigating skepticism in a divided biking culture, and the need for deep trust and authenticity in brand-building, ultimately presenting a compelling case for the enduring significance of cycling in the modern world.
