Hyperpersonalization is focused on machine learning approaches that can develop a profile of an individual that can evolve over time rather than categorizing or “bucketing” an individual into a pre-defined category. One of the seven patterns of AI, the goal is to treat each individual as an individual. As you can imagine, this is a marketers dream. But, this pattern of AI can be applied to other things as well. Such as individual personalized medicine, personalized finance, or personalized flavor profiles.

In this episode of the AI Today we interview Nick Owen. He is Global Brand Manager and is in the Flavor Print team within Diageo. Nick discusses the story behind ‘What's your Whisky’ and how it’s using AI. Nick also shares how CPG companies navigate the complexities of integrating diverse data sources—from consumer behavior to market trends—to derive meaningful insights with the help of AI. We also discuss the challenges that AI can bring. As well as the opportunities.

Show Notes:

FREE Intro to CPMAI mini course

CPMAI Training and Certification

Fusion Partnership Lab

AI Today Podcast #77: Hyperpersonalization – The Double-Edged AI Sword

AI Today Podcast: AI Glossary Series: Personalization, Recommendation, and Hyperpersonalization

AI Today Podcast #85: The Seven Patterns of AI

AI Today Podcast: Hyperpersonalization at Diageo: Interview with Nick Owen, Diageo

AI Today Podcast