380: Thinkific: From $29 Online Course to $60M ARR SaaS Company - with Greg Smith | The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

Greg Smith, co-founder of Thinkific, launched Thinkific in 2012 to simplify creating and selling digital courses. Despite numerous pivots and setbacks, they found success after launching their new software in 2015. The company has since grown to 280 employees and generates about $60 million in ARR. Greg attributes the company's success to factors such as bootstrapping and profitability, the role of personality and relationships in acquiring early customers, and the importance of persistence and trusting one's entrepreneurial instincts.

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380: Thinkific: From $29 Online Course to $60M ARR SaaS Company - with Greg Smith

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

From Law Student to SaaS Entrepreneur: The Journey of Greg Smith, Co-founder of Thinkific

Thinkific: Empowering Creators to Build and Sell Digital Products

From Idea to Reality: The Journey of Building a SaaS Company

From Custom Services to SaaS Success: The Journey of an Online Course Platform

Navigating Growth: From One Million to Ten Million in Revenue

Building Partnerships and Growing an Audience: Strategies and Insights

From Bootstrapping to IPO: The Funding Journey of a SaaS Company

Navigating Market Cycles and Adapting to Changing Trends: Lessons Learned from a Tech Company's Journey

The Rise of Digital Goods and AI in the Creator Economy

Thinkific: Empowering Creators and Building Trust

Greg Smith's Journey in Entrepreneurship: Lessons and Insights from Thinkific's Co-Founder

380: Thinkific: From $29 Online Course to $60M ARR SaaS Company - with Greg Smith

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

00:09From Law Student to SaaS Entrepreneur: The Journey of Greg Smith, Co-founder of Thinkific

From Law Student to SaaS Entrepreneur: The Journey of Greg Smith, Co-founder of Thinkific

08:12Thinkific: Empowering Creators to Build and Sell Digital Products

Thinkific: Empowering Creators to Build and Sell Digital Products

11:32From Idea to Reality: The Journey of Building a SaaS Company

From Idea to Reality: The Journey of Building a SaaS Company

15:04From Custom Services to SaaS Success: The Journey of an Online Course Platform

From Custom Services to SaaS Success: The Journey of an Online Course Platform

22:46Navigating Growth: From One Million to Ten Million in Revenue

Navigating Growth: From One Million to Ten Million in Revenue

28:33Building Partnerships and Growing an Audience: Strategies and Insights

Building Partnerships and Growing an Audience: Strategies and Insights

35:15From Bootstrapping to IPO: The Funding Journey of a SaaS Company

From Bootstrapping to IPO: The Funding Journey of a SaaS Company

39:44Navigating Market Cycles and Adapting to Changing Trends: Lessons Learned from a Tech Company's Journey

Navigating Market Cycles and Adapting to Changing Trends: Lessons Learned from a Tech Company's Journey

47:08The Rise of Digital Goods and AI in the Creator Economy

The Rise of Digital Goods and AI in the Creator Economy

53:25Thinkific: Empowering Creators and Building Trust

Thinkific: Empowering Creators and Building Trust

59:26Greg Smith's Journey in Entrepreneurship: Lessons and Insights from Thinkific's Co-Founder

Greg Smith's Journey in Entrepreneurship: Lessons and Insights from Thinkific's Co-Founder