Spectacular cinematic start of 2024

This podcast discusses the New Year's Day movie season, marketing strategies used to captivate potential audiences, and the use of innovative marketing tactics to engage moviegoers.

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Round Table China

The New Year's Day Movie Season in China: A Box Office Success

New Year's Day Movie Season: A Time for Celebration and Competition

Creative Marketing Strategies for Movies: The Case of "Shining for One Thing"

The Changing Landscape of Movie Marketing: Strategies and Challenges

Innovative Marketing Strategies for Movie Promotion

The Changing Landscape of Movie Marketing

The Importance of Marketing and Movie Quality in Box Office Success

The Evolving Landscape of Movie Marketing and Consumption

Spectacular cinematic start of 2024

Round Table China

00:00The New Year's Day Movie Season in China: A Box Office Success

The New Year's Day Movie Season in China: A Box Office Success

03:13New Year's Day Movie Season: A Time for Celebration and Competition

New Year's Day Movie Season: A Time for Celebration and Competition

05:52Creative Marketing Strategies for Movies: The Case of "Shining for One Thing"

Creative Marketing Strategies for Movies: The Case of "Shining for One Thing"

09:47The Changing Landscape of Movie Marketing: Strategies and Challenges

The Changing Landscape of Movie Marketing: Strategies and Challenges

13:07Innovative Marketing Strategies for Movie Promotion

Innovative Marketing Strategies for Movie Promotion

16:34The Changing Landscape of Movie Marketing

The Changing Landscape of Movie Marketing

19:51The Importance of Marketing and Movie Quality in Box Office Success

The Importance of Marketing and Movie Quality in Box Office Success

21:59The Evolving Landscape of Movie Marketing and Consumption

The Evolving Landscape of Movie Marketing and Consumption