20Growth: How Transferwise Acquired Their First 5M Customers: The Two Types of Content All Companies Must Create, How to Crush Competition With Performance Marketing, What Growth Hacks Worked and Did Not with Nilan Peiris, CPO @ Wise

This podcast episode delves into Wise's innovative approach to cross-border money transfers, emphasizing the importance of addressing customer pain points through transparent service delivery, effective marketing strategies, and a focus on autonomous team structures. Peiris illustrates how Wise differentiates itself in a competitive landscape by leveraging word-of-mouth marketing and maintaining low costs while ensuring high-quality service. By dissecting Wise's strategies and lessons learned regarding product management and hiring, the episode underscores the significance of understanding customer value and cultivating trust within the financial services sector.

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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

Defining Product Marketing and the Importance of Being "Order of Magnitude Better"

Wise's Focus on Cross-Border Money Transfer and the Challenges of Above-the-Line Marketing

Wise's Business Strategy: Lowest Cost, Highest Quality and the Implications for Neobanks

The Role of Word-of-Mouth and the "Purple Cow" Effect in Product Marketing

Closing the Value Gap: How Wise Demonstrates Its Value to Customers

Knowing When a New Product Is Working and How to Kill a Product

Managing Autonomous Teams and the Evolution of Structure at Wise

Product Marketing with Multiple Business Units and the Role of Brand in an API Business

Building Trust through Word-of-Mouth and the Power of Social Pressure

Navigating LTV Volatility and Managing CAC Budgets in Fintech

Hiring Mistakes and Interview Questions for Product Leaders

Quickfire Insights on Common Mistakes, Dangerous Myths, and the Impact of AI on Growth

Growth Strategies to Learn From: Nubank and JP Morgan

20Growth: How Transferwise Acquired Their First 5M Customers: The Two Types of Content All Companies Must Create, How to Crush Competition With Performance Marketing, What Growth Hacks Worked and Did Not with Nilan Peiris, CPO @ Wise

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch

00:00Defining Product Marketing and the Importance of Being "Order of Magnitude Better"

Defining Product Marketing and the Importance of Being "Order of Magnitude Better"

05:12Wise's Focus on Cross-Border Money Transfer and the Challenges of Above-the-Line Marketing

Wise's Focus on Cross-Border Money Transfer and the Challenges of Above-the-Line Marketing

09:53Wise's Business Strategy: Lowest Cost, Highest Quality and the Implications for Neobanks

Wise's Business Strategy: Lowest Cost, Highest Quality and the Implications for Neobanks

14:01The Role of Word-of-Mouth and the "Purple Cow" Effect in Product Marketing

The Role of Word-of-Mouth and the "Purple Cow" Effect in Product Marketing

16:26Closing the Value Gap: How Wise Demonstrates Its Value to Customers

Closing the Value Gap: How Wise Demonstrates Its Value to Customers

20:48Knowing When a New Product Is Working and How to Kill a Product

Knowing When a New Product Is Working and How to Kill a Product

23:23Managing Autonomous Teams and the Evolution of Structure at Wise

Managing Autonomous Teams and the Evolution of Structure at Wise

29:00Product Marketing with Multiple Business Units and the Role of Brand in an API Business

Product Marketing with Multiple Business Units and the Role of Brand in an API Business

32:19Building Trust through Word-of-Mouth and the Power of Social Pressure

Building Trust through Word-of-Mouth and the Power of Social Pressure

35:14Navigating LTV Volatility and Managing CAC Budgets in Fintech

Navigating LTV Volatility and Managing CAC Budgets in Fintech

40:04Hiring Mistakes and Interview Questions for Product Leaders

Hiring Mistakes and Interview Questions for Product Leaders

43:01Quickfire Insights on Common Mistakes, Dangerous Myths, and the Impact of AI on Growth

Quickfire Insights on Common Mistakes, Dangerous Myths, and the Impact of AI on Growth

45:51Growth Strategies to Learn From: Nubank and JP Morgan

Growth Strategies to Learn From: Nubank and JP Morgan